Privacy Policy
BreathLab™ Privacy Policy
Last Updated: August 2026
1. Introduction
Welcome to BreathLab™. We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains what information we collect, how we use it, and what rights you have in relation to it.
When you visit our website, make a purchase, or interact with us in any way, you are trusting us with your personal information. We take that responsibility seriously and handle your data with care, transparency, and respect.
Please read this policy carefully. If you disagree with any part of it, please discontinue use of our website.
2. Who We Are
BreathLab™ is an online retail store selling magnetic nasal strip products and breathing wellness accessories.
- Website: www.breathlab.com
- Contact: Via our Contact Us page on our website
3. What Information We Collect
We collect information in the following ways:
3.1 Information You Give Us Directly
When you place an order, create an account, or contact us, we may collect:
- Full name
- Billing and shipping address
- Email address
- Phone number
- Payment information (note: we do not store full card details — payments are processed securely by third-party providers such as Shopify Payments, PayPal, or Stripe)
- Order history and purchase details
- Any messages or communications you send us
3.2 Information Collected Automatically
When you browse our website, we automatically collect certain technical information including:
- IP address
- Browser type and version
- Device type (mobile, desktop, tablet)
- Pages visited and time spent on each page
- Referring website or source (e.g. Google, Instagram, TikTok)
- Cookies and tracking data (see Section 8 — Cookies)
3.3 Information From Third Parties
We may receive information about you from:
- Shopify — our ecommerce platform provider
- Meta (Facebook/Instagram) — if you interact with our ads or social pages
- Google — through Google Ads or Google Analytics
- TikTok — if you interact with our TikTok ads
- Payment processors — for fraud prevention and transaction verification
4. How We Use Your Information
We use the information we collect to:
| Purpose | Legal Basis |
|---|---|
| Process and fulfil your orders | Contract performance |
| Send order confirmations and shipping updates | Contract performance |
| Handle refunds, exchanges, and customer support | Contract performance |
| Send marketing emails (if you opted in) | Your consent |
| Improve our website and product offerings | Legitimate interest |
| Prevent fraud and ensure website security | Legitimate interest |
| Comply with legal obligations | Legal requirement |
| Run targeted advertising campaigns | Legitimate interest / Consent |
| Analyse customer behaviour to improve our store | Legitimate interest |
We will never sell your personal data to third parties for their own marketing purposes.
5. Sharing Your Information
We only share your personal data with trusted third parties who help us run our business. These include:
- Shopify Inc. — our ecommerce platform (stores and processes order data)
- Shipping carriers (e.g. Royal Mail, DHL, USPS, Evri) — to deliver your order
- Payment processors (e.g. Stripe, PayPal, Shopify Payments) — to process transactions securely
- Email marketing platforms (e.g. Klaviyo, Mailchimp) — to send you communications you consented to
- Advertising platforms (e.g. Meta, Google, TikTok) — for running targeted ads
- Analytics providers (e.g. Google Analytics) — to understand website traffic and behaviour
All third parties we work with are required to handle your data securely and in accordance with applicable data protection laws.
We may also disclose your information if required to do so by law or in response to valid legal requests by public authorities.
6. Data Retention
We will retain your personal information for as long as necessary to:
- Fulfil the purposes outlined in this policy
- Comply with our legal obligations
- Resolve disputes and enforce our agreements
Typically this means:
| Data Type | Retention Period |
|---|---|
| Order and transaction records | 7 years (legal/tax requirement) |
| Customer account data | Until account is deleted |
| Marketing preferences | Until you unsubscribe or withdraw consent |
| Website analytics data | 26 months |
| Support communications | 3 years |
7. Your Rights
Depending on where you are located, you may have the following rights regarding your personal data:
- ✅ Right to Access — request a copy of the personal data we hold about you
- ✅ Right to Rectification — ask us to correct any inaccurate or incomplete data
- ✅ Right to Erasure — request that we delete your personal data ("right to be forgotten")
- ✅ Right to Restrict Processing — ask us to limit how we use your data
- ✅ Right to Data Portability — receive your data in a structured, commonly used format
- ✅ Right to Object — object to us processing your data for marketing purposes at any time
- ✅ Right to Withdraw Consent — where processing is based on consent, you can withdraw it at any time
To exercise any of these rights, please contact us through our Contact Us page on our website. We will respond within 30 days.
8. Cookies
Our website uses cookies to improve your browsing experience and help us understand how visitors use our site.
What are cookies?
Cookies are small text files placed on your device when you visit a website. They help the site remember your preferences and behaviour.
Types of cookies we use:
| Cookie Type | Purpose |
|---|---|
| Essential Cookies | Required for the website to function (e.g. shopping cart, checkout) |
| Analytics Cookies | Help us understand how visitors use our site (e.g. Google Analytics) |
| Marketing Cookies | Used to show you relevant ads on other platforms (e.g. Meta Pixel, TikTok Pixel) |
| Preference Cookies | Remember your settings and preferences |
Managing cookies
You can control and manage cookies through your browser settings at any time. Please note that disabling certain cookies may affect the functionality of our website.
You can also opt out of marketing cookies by:
- Visiting the Cookie Settings on our website
- Opting out of Google Analytics at tools.google.com/dlpage/gaoptout
- Managing your Meta ad preferences at facebook.com/adpreferences
9. Marketing Communications
If you opted in to receive marketing emails from us at checkout or through our website, we may send you:
- Promotional offers and discounts
- New product announcements
- Breathing and sleep wellness tips
- Order-related follow-ups
You can unsubscribe at any time by clicking the unsubscribe link at the bottom of any marketing email. We will process your request promptly and you will not receive further marketing communications.
We will never send you marketing communications without your consent.
10. Children's Privacy
BreathLab™ products are intended for adults aged 18 and over. We do not knowingly collect personal data from children under the age of 16.
If you believe a child has provided us with personal information, please contact us through our Contact Us page and we will delete it promptly.
11. International Data Transfers
If you are located outside of the country where our servers are based, your information may be transferred internationally. We ensure that any such transfers are carried out in compliance with applicable data protection laws and that appropriate safeguards are in place.
12. Security
We take the security of your personal data seriously and implement appropriate technical and organisational measures to protect it against unauthorised access, loss, or misuse. These include:
- SSL encryption on our website (HTTPS)
- Secure payment processing via PCI-DSS compliant providers
- Limited access to personal data within our team
- Regular security reviews of our systems
However, no method of transmission over the internet is 100% secure. While we do our best to protect your data, we cannot guarantee absolute security.
13. Third-Party Links
Our website may contain links to third-party websites (e.g. social media platforms, partner sites). We are not responsible for the privacy practices of those websites and encourage you to read their privacy policies before sharing any personal information.
14. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. When we make changes, we will update the "Last Updated" date at the top of this page.
We encourage you to review this policy periodically to stay informed about how we protect your information.
15. Contact Us
If you have any questions, concerns, or requests relating to this Privacy Policy or how we handle your personal data, please reach out to us through the Contact Us page on our website.
We aim to respond to all privacy-related enquiries within 30 days.
This Privacy Policy applies to all personal data collected through the BreathLab™ website and associated services. Your statutory rights are not affected by this policy.